Using AI to create your website content

Paul Lane • April 21, 2023

Dreading or embracing AI? Google invited me to give Google Bard a go pre-full launch...

I have to say, I am impressed so far. The biggest bottleneck from clients regarding their websites is getting text from them. All the text below was generated using Bard. Like anything, it's not perfect, but it's pretty damn good.


There are many advantages to using Bard to generate website copy. Some of the most notable advantages include:

  • Speed: Bard can generate website copy much faster than a human writer. This is because Bard is not limited by the same physical constraints as a human writer. For example, Bard does not need to sleep or take breaks.
  • Accuracy: Bard is very accurate when it comes to generating website copy. This is because Bard is trained on a massive dataset of text and code. This dataset includes a wide variety of different types of website copy, which helps Bard to learn how to generate accurate and relevant copy.
  • Engagement: Bard is able to generate website copy that is engaging and interesting to read. This is because Bard is able to use different writing styles and techniques to keep readers engaged. For example, Bard can use humor, storytelling, and other techniques to make website copy more interesting to read.
  • Search engine optimization (SEO): Bard can generate website copy optimized for search engines. This is because Bard is able to use keywords and phrases that are relevant to the topic of the content. This helps to ensure that website content is found by potential customers when they search for relevant keywords.


Overall, Bard is a powerful tool that can be used to generate high-quality website copy. If you are looking for a way to improve the speed, accuracy, engagement, and SEO of your website content, then Bard is a great option.


Here are some additional benefits of using Bard to generate website copy:

  • Cost-effectiveness: Bard is a cost-effective way to generate website copy. This is because Bard is a software tool that can be used repeatedly. Unlike hiring a human writer, you do not need to pay Bard for each piece of copy that it generates.
  • Scalability: Bard is a scalable tool that can be used to generate a large volume of website copy. This is because Bard is able to learn and adapt to new information. As you generate more and more website copy, Bard will become better and better at generating high-quality content.
  • Flexibility: Bard is a flexible tool that can be used to generate a variety of different types of website copy. This is because Bard is trained on a massive dataset of text and code. This dataset includes a wide variety of different types of website copy, which helps Bard to learn how to generate different types of content.


If you are looking for a cost-effective, scalable, and flexible way to generate website copy, then Bard is a great option.


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