Is BING still important for your SEO strategy?

Here are 4 reasons why you should...

The stats are as follows GOOGLE takes approx 63% of the searches, BING approx 23% and the remaining goes to YAHOO. So focusing on GOOGLE is obviously a no brainer, BING shouldn't be ignored.

1. Not so much competition in searches

It will be easier for people to find your online business, 23% of searches is nearly a quarter of all searches, with the added bonus of less competition and more likelihood of your business being found.

2. Bing is cheaper

If you choose to use Bing for a pay per click campaign as there is lower traffic it is cheaper to run a campaign. 

3. Bing is more transparent about ranking factors

Google is a little less transparent about how you can increase your SEO. BING is much more helpful at informing you of the ways you can optimise the SEO of your website.

4. Bings "Places for Business"

Like GOOGLEs, "Google My Business", BINGs "Places for Business" is a free business listing service. A great feature of "Places for Business", is the ability to sync with "Google My Business", so you don't have to do all the setting up to get your website listed. If you need any help with this I would be happy to guide you through the process.