The importance of having a blog on your website

4 Reasons why your website should have a blog

The Design Start Up Guy can add Blog functionality to your website, here's why you should.

1. Drive traffic to your website

Quite simply it gives you the ability to easily add content to your website, which you can use on social media to drive traffic to your website. You can create articles, and pose questions to engage your clients. Maybe include a call to action to drive traffic to a particular promotion or service on your website. 

2. Increase your organic SEO

Blogs are a great way to bump your SEO, be sure to use keywords in your post that pertain to what you are trying to achieve. Listing out these keywords before you start writing your blog is a great way to add a systematic approach to the way you write your posts.

3. It places your business as a go to industry leader

Well written content defines you as a market leader. It shows your customers, and prospective customers you are knowledgeable within your field, and open to engage. The more you can share your knowledge and experience, the more trust you can build with your customers and increase the likelihood of them referring you to others. And most importantly it informs yours customers of other services that they haven't used yet. How many times have you been in a conversations with an existing client and they have said, "I didn't know you offered that service". And for sure you know you have already told them but it hadn't sunk in. So, in short a great way to upsell to existing clients!

4. A great way to build existing customer relations

It's a great way to connect with your clients without the hard sell. It's a great way to inform your client of new services. It's a great way for them to maybe give you feedback about your business. These interactions last way longer than a response on Twitter or Facebook.

So, if you are an existing client who hasn't as yet got a blog on your website please feel free to get in touch to discuss setting you up with your very own blog. 

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