Getting your Brand on the road
Paul Lane • January 20, 2020
Your vehicle is possibly one of your largest investments, make it work for you
1. Engage with a wider audience
Whether you have a single van or a full fleet you are out on the road everyday. Your vehicle will be seen by 100's if not 1000's of people everyday, so make sure you don't miss out on this opportunity of advertising your business.
2. Passive advertising
No one likes hard aggressive advertising. Radio and TV advertising can be a little aggressive right! Potential customers can easily spot you when you are on the road it's a far less intrusive way of getting your business noticed. Below is Ben & Ella's van, on the back we added a little humor to make people smile "No dough
is left in the van overnight". Little touches like this will help potential customers remember you.
3. Local advertising
Compared to advertising in local newspapers, or on local radio it's by far, more cost effective. It never stops attracting potential customers even when you are parked up.
4. Quality
I only work with 2 local signwriters, why? You have invested in having your vehicle sign written, you want assurance these graphics are not going to fade or start to peel. My suppliers work to the highest of standards using only the best products. The contrasting design, featuring divergent textures of matte and gloss, is complimented further with conflicting white reflective bands. The first photo was taken when the van was first wrapped in 2015 the next photo was taken by my client in 2020.
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